Brand Registration on GeM - Cost, Documents, Procedure
Brand registration or listing on the GeM portal is an important step for sellers to participate in government procurement. Vendors can list their brands as registered trademarks, unregistered, or unbranded products.
Brand registration or listing on the GeM portal is an important step for sellers to participate in government procurement. Vendors can list their brands as registered trademarks, unregistered, or unbranded products.
What is a Brand?
A brand is a name, symbol, or indicator that describes and separates a specific product from its competitors. A brand can be trademarked to safeguard its services and products from theft and malpractices.
Brand listing on Gem
Brands list themselves on the "Government e-Marketplace." once the assessment process by Rail India Technical and Economic Service (RITES) is completed.
Listing is important for brands to distinguish themselves from other vendors on the GeM portal. It is also required to secure government procurement through the portal.
Benefits of brand listing for sellers on the GeM portal
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Access to Pan India market- Multiple invoices for orders
- Security against delayed payment
- Dynamic pricing based on market
- Participate in the reverse auction or bidding
- Easy access to Government entities and departments
- Benefit for sellers from North-eastern states and Jammu and Kashmir
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Documents required for Brand listing on GeM
- Email ID of the applicant
- PAN number of business entity
- GSTIN along with billing address
- Bank account details of the entity
- Registration certificate of the business
- Aadhar and PAN detail of the applicant
- Income tax return (ITR) filing for the last 3 years
- CIN number is required (in the case of the company)
Cost of GeM Portal registration
| Annual Turnover | Vendor assessment Fee inclusive of GST |
| Up to 20 lakhs | Rs 871.61 |
| From 20lakh - 1Cr | Rs 1743.22 |
| More than 1 Cr | Rs 3486.44 |
| Caution Money Deposit | Fees |
| Seller Turnover less than 1 Crore | Rs 5,000/- |
| Seller Turnover in between 1 Crore and 10 Crores | Rs 10,000/- |
| Seller Turnover more than 10 Crores | Rs 25,000/- |
Brand listing procedure on GeM portal
Create a seller account on the GeM portal
The seller's first step is creating an account on the GeM portal. The Registration on GeM should be done by only the authorized person of the entity.
The seller can sign up on GeM using the Aadhar of a qualified person or director of a company.
Update organizations Profile
Applicants must provide complete business details and all documentation such as PAN details, address proof, and other required details.
Vendor Assessment by RITES
After the security deposit, applicants must apply for vendor assessment on GeM to get an OEM (original equipment manufacturer) certificate.
The vendor assessment process is obligatory for all the sellers and deemed OEMs to participate in public procurement. Vendor assessment is carried out by the Rail India Technical and Economic Service (RITES).
Listing of Brand on the portal
Once the OEM certificate is issued, applicants can list their brands in their respective categories and services.
Conclusion
GeM initiative provides a fair market opportunity to micro, small and medium manufacturing and service industries. MSMEs can take immense advantage by registering themselves on the GeM portal and be eligible to get government tenders, bidding, and purchase orders. The bidding process on GeM is transparent and unbiased, providing small industries with an equal opportunity to function.